Wine is rising in popularity in the U.S., showing particular gains among women and people in their twenties. Wine even outstripped beer in popularity in the U.S. for the first time in 2005!
Red wine has surpassed white wine in sales for the first time since the mid-1970s. One likely reason for the rising popularity of red wine is the “French Paradox”— the fact that, despite an appetite for rich foods like butter, cheese and cream (sounds like Wisconsin doesn't it) the French people experience a heart disease rate significantly lower than that of other Western countries. Some believe it's a result of the inclusion of wine in their diets. Scientists point to a compound found in red wine called resveratrol that possesses numerous health benefits.
So remember in include wine in moderation as a nice addition to your evening meal. Cheers!